Veteran Owned Practical Preparedness

Operation: GO BAG

Not sure where to start? Most people start with our 72 Go Bag.

Why most people get preparedness wrong

Most People Overthink Preparedness — And That's the Problem

Preparedness fails when it's complicated.

Most people either buy too much gear they don't understand — or do nothing at all.

Emergencies don't give you time to remember instructions or sort through options.

1) Too many choices create paralysis

2)Tactical gear isn't practical for real life

3)Confidence matters more than equipment


Preparedness should be simple, calm, and ready when you need it.

mission and us flag

Preparedness Should Reduce Stress — Not Create It

Operation Go Bag exists to give everyday people a clear starting point.

We believe:

*Simple systems beat complicated gear

*Real emergencies are chaotic, not cinematic

*Families need readiness they can actually use

Our kits are built to work under stress — not to look impressive online.

Shop our collections

Operation: Survival

Follow the Flow

Stay Connected

Build your network with like minded enthusiasts for pleasure or by necessity - power in numbers.

Free Shipping Over $100
Free 2-day Delivery